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Research papers

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Ricardo Mariño, Alberto Arnaldo
Company: IBOPE Inteligencia
May 1, 1995
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Citation

Mariño and Arnaldo (1995a, May 01). Evolution of mass media and the measurements of its audience in Latin America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evolution-of-mass-media-and-the-measurements-of-its-audience-in-latin-america